Bom Fim Food Park

Branding Design

The Project: Bom Fim Food Park was the first food park in Porto Alegre / RS - BR, and the Cohbo work concentrates on the references were sought as clear as possible: traffic and food. Thus, the project was developed from the idea of a classic road sign, using the color red, replacing the usual graphic sign for a fork - referring to the act of eating. thus created it is a simple, easy and clear view, remembering the focus of what the event was, and can be understood and assimilated already in the first experiment by the public. The elements that support main identity, in other case, works with lines, forming the movement as a road, attributed to the concept of trucks.