Mack9

Branding Design

The Project: Unique in Brazil, Pedro - owner and teacher of Mack9 company - uses methods of Educan - Spanish school for dog training - to focus on the education of dogs through the creation and development of affective contacts, developing the cognitive functions of the animal trough their relationship, friendship and respect for the owner.
For this, the work of Cohbo focused on preparing small elements - such as speech and interaction of graphism -; to the brand, it was decided to use one of the smartest dog breeds of all, the Shepherd Malinois, as a basis for design; in the preparation of this, the inspiration came from the simplification of traits technique used by the artist Pablo Picasso in his drawings. Thus the result was a friendly and extremely representative form: the dog, man's best friend, an intelligent race, indicating the best training communicating as well.