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The Project: Development of a new brand for Brazilian fashion photographer based in NY; in order to keep it clean, it was decided to develop a brand that tipography play with the verse and reverse, with the look of the two sides. In addition, we sought to bring the idea of movement: fashion is transient, the streets (the photographs makes many pictures of street style, too) always moving: to come and go, without being something right and accurate, but controversial, thought-provoking and breaking rules and standards. The chosen typography is simple, clean, free accessories, black and white; naked as the brand name and elegant as fashion is presented.
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